Direction for:
OLD SPICE / TOMORROWLAND
Every successful DJ needs a bodyguard.
Someone who follows them everywhere, 24/7, ready to protect them from any danger.
SMARTLY RIDICULOUS.
But at Old Spice, we’ve realized something important.
If we’re going to spend the entire summer with our DJs, especially Lost Frequencies, going from festival to festival with their hands constantly in the air, there’s one part of their body that needs some extra protection.
Their armpits.
Because between hours of DJing, jumping, dancing and keeping their arms in the air, their armpits are in for an intense summer.
So this summer, Old Spice is taking DJ security one step further.
We’re not just protecting the DJ. We’re protecting their armpits.
Introducing the newest essential member of their team:
Because even Lost Frequencies needs to keep his armpits cool :D That’s why his very own armpitguard is making sure he stays fresh on his way to @tomorrowland.
Stay fresh, no matter the beat.
Credits:
Agency: burns the agency
Production company: @somos5production
Executive Producer: Lorena Gavotto
Executive Producer: Jonatan Andrés
Directors: Pedro Triviño & Guillermo Aliaga
1st AD: Arnau Garcia @arnaugb_
Post Production Coordinator: Julieta Vilaplana
Editors: Pepe Martínez & Lea Cruz @_pepemartiinez @leamadafaka
Colorist: Mario Lorente @mariohace.elcolor
Production Management: Lidia González
Producer: Gabo Gertner @mainakumana
Producer: Alex González @glexglez
Head of Production: Iván Martinoz @ivanmartinoz
Production Assistant: Pedro Cuevas
Production Assistant: David Heredero
Production Runner: Rafael Rios
Production Runner: Nacho Romagosa
Production Runner: Juan Manuel Zumeta
DOP: Borja Llorenç @borjallor
Focus Puller: Roger Milian @rogermilian97
Camera Assistant: Ferrán Hernández
DIT: Emma Galicia
Camera Truck: Marcelo
Steadicam Operator: Javi Seva
Steadicam Assistant: Helena Garriga
Gaffer: Martín Murua @martinmuruafoto
Electricians: Héctor Macías
Electricians: Alex Zuazola
Electricians: Joan Bustos
Lighting Truck: Yago Roman
Art Director: Indra Zabala @indrazabala
Art Assistant: Elena Martinez
Props Master: Andres Berastegui
Props Assistant: Jandra Lopez
FX: Nahuel Acosta
FX: Víctor Burguete
Stylist: Sofía Mariño @sofiamarino1
Styling Assistant: Judith Rodríguez
Make-up Artist: Vanesa Sánchez
Make-up Assistant: Javier Valverde
Sound Supervisor: Agost Alustiza
Stylist: CAROL BERNAL
Hair and makeup: SARAH MATIA
Edit: MARC PONS
Color Grading: DAVID CASTAÑÓN (MCNULTY)
Postproduction: MCNULTY
Sound Postproduction: LA PANADERÍA