Creative Direction & Direction for:

OMAR MONTES X PUMA X BMW

Our idea was based on the way of bringing back the track to the street , influencing a new genera- tion to be inspired by the hustle and roar of the race.

The ambassador, Omar Montes, who is a real hustler, also, a reggaeton singer that reached the top of the list by himself only. We can see that racing and the street style culture are some things real present in his daily life.

We wanted to make a fusion between the new Puma x BMW capsule and the personality and culture of our ambassador.