Production & Direction for:
MOISES NIETO x WALLAPOP / NO NUEVA COLLECCION
In collaboration with Wallapop and Moises Nieto, this project challenges the concept of disposable fashion and promotes reuse and responsible consumption. Through Wallapop, we created a cam paign to present the No New Collection by Moises Nieto.
But at the moment when Moises Nieto was about to unveil his collection, we set out to hack it, trans forming it into something even more impactful. We invite consumers to rethink their relationship with fashion, encouraging the purchase of second-hand objects and appreciation for sustainable design.
This initiative goes beyond traditional fashion campaigns by merging creativity with a powerful social message. Through bold visuals and innovative storytelling, we sought to spark conversations about the environmental impact of the fashion industry. The collaboration with Moises Nieto highlights the beauty and potential of repurposed materials, inspiring a shift towards a more conscious and sustainable way of living.
Credits:
Produced by: @kinkifactory
Directed by: @guillermoaliaga & @pedrotrivinofabro
Producer: @pedrotrivinofabro
Wallapop Creatives: @ana.serooo & @carlosgzworks
Wallapop Team: Marta Lazaro & Andrea Ares
Production Coord.: @Elbaúldelaspiqué
Henar Postigo, Bárbara Fraguas & María Simón
DoP and Still Photography: @OriolColomar
Color: @EnyaRodriguez
Direct Sound: Jose Plaza
Edit: @KinkiFactory
Art director: @a.gandarillas
Art. Ass: Elena
Atrezzo: Julieta
Art. Aux: Irene
Art. Aux: Amalia
Starring: @moisesnieto
2nd Camera: @monsalveco & @KinkiFactory
Edit: @LeonSantana
Graffiti Writer: @ausias
Sound and Sfx: @alanneil.vk